NBA China Internships Program of 2019
At NBA China, the Internship Program is not only an opportunity for us to identify future talents, but also a meaningful experience for these talents to learn and grow here at an early stage. In this 9 Weeks (July 1 – August 30) summer program, interns will have the opportunity to participate in a series of events and activities that provide exposure to the dynamic facets of NBA China’s business. Opportunities are typically available in areas of our business:-Branded Attractions
NBA China’s Branded Attractions department oversees the development, operation and licensing of NBA-themed leisure and entertainment venues throughout greater China and manages relationships with partners of NBA-themed venues, including NBA-partner arenas. NBA Branded Attractions are designed to bring our game out of the arena and to our fans around the world and could include anything from a pop-up NBA experience to an NBA-themed bar and restaurant (such as the NBA Café in Barcelona) to NBA-themed rides or sections of major theme parks. At present, NBA China Branded Attractions include a self-owned and operated NBA-themed children’s playground, NBA Playzone, located in Shanghai, Beijing and Chengdu, the NBA Exhibit in Mission Hills Haikou and a large format fitness and lifestyle center, NBA Center in Tianjin.-Events Activation & Management
This team aims to create buzz-worthy content through long term, on-the-ground assets such as NBA 5v5, our signature grassroots summer tournament, and online event amplification that reaches and engages fans and motivates them to play basketball, while providing value to current and potential partners. -Global Partnerships
The Global Partnerships Department develops and manages global marketing, merchandising and gaming partnerships with some of the most recognized companies in the world. This department identifies potential partners, sells sponsorships and licensing deals, oversees joint marketing and promotional campaigns with partners, creates activation platforms tailored to each partner’s business goals, and manages NBA-branded retail and e-Commerce businesses. -Global Content & Media Distribution
Ø Digital Media
Digital Media in China manages NBA China’s relationship with digital partners Tencent, Sina Weibo, Bytedance’s Toutiao and Douyin, China Mobile’s Migu and Alibaba’s Youku and UC in China and UDN.com in Taiwan, overseeing the distribution of our content and programming on PCs, mobile devices, and social media platforms in Mainland China, Hong Kong and Taiwan. In addition, the group operates the regional NBA App, NBA.com and NBA social media accounts on Weibo, WeChat, QQ, Qzone, Facebook and LINE, providing millions of fans daily with comprehensive in-language international and locally relevant content, as well as working with Tencent and NBA HQ to develop and operate our premium subscription service NBA League Pass in Greater China.
Ø Content Development
The Content Development Department.-Global Media Distribution
The Global Media Distribution (TV) Department manages NBA China’s relationships with cable and terrestrial media partners including CCTV, SMG/Oriental Pearl Media/BesTV, Videoland, Guangdong TV, Great Sports Media, Chongqing TV, Fox Sports, ELTA, and ViuTV/PCCW, overseeing the distribution of our content and programming in Mainland China, Taiwan, Hong Kong and Macau. -Human Resources
The Human Resources Department drives the NBA China’s workforce strategy, including recruiting, employee relations, compensation, and learning and development. Human Resources works to identify candidates that will help drive the league’s strategic direction and business goals, develops programs to aid in employees’ professional development, and implements policies and procedures designed to maintain an employee-friendly workplace. -Legal
The Legal Department supports the evaluation of business initiatives and business negotiations. The Legal Department also oversees contract negotiations and administration, litigation and intellectual property rights on behalf of NBA China across the People’s Republic of China including Hong Kong, Taiwan and Macau, with media platforms, marketing partners, charitable organizations, government bodies and a multitude of other business parties. In addition, the Legal Department is responsible for the implementation and enforcement of the NBA Code of Conduct and other league policies.-Youth Development
Youth Development is responsible for growing the game of basketball amongst the young generations of China, working under a strategic cooperation with the Ministry of Education in China. It focuses on developing Jr. NBA, the league’s youth basketball participation platform for boys and girls that teaches the fundamentals and values of the game at the grassroots level to help grow and improve the youth basketball experience for all.